Commercial Resort Photography
What is the first thing a potential resort guest looks at when searching for a Florida hotel?
For some, it might be the price. But what will really get them to make a final choice, get out their wallet, and book the room? Photographs.
Compelling photographs of your resort highlighting the relaxed luxury of the Florida beach lifestyle are the key to enticing people to stay at your resort.
While words alone are certainly capable of making a stay at your resort sound appealing, stunning photographs are what will make your resort downright irresistible. Right now there is someone living in a colder climate up north, looking at photographs of resorts in Florida, and daydreaming about making the trip down south for some fun in the sun and sand.
With so many hotels and resorts to choose from, your resort needs to stand out in the crowd.
You want a chance to show guests what an exceptional experience you can provide, but first you need to get that chance. The best way to do that is with stunning resort photography. This is not a job for an amateur photographer.
So you are ready to hire a professional, but what should you look for in a commercial photographer?
Aside from experience and a substantial portfolio, you need a resort photographer that has a full-service team at their side to ensure a successful shoot - from talent scouts, hair and makeup stylists, digital assistants, prop stylists, and photography assistants.
Commercial photographers need to be able to delight your potential clientele with photographs that depict the beauty and appeal of every aspect of your resort, including:
- Aerial views
- And more
Remember, you aren’t just selling hotel rooms, you are selling an experience, a chance for your resort guests to escape from their day-to-day life and bask in the sun. Hiring commercial photographers should be taken just as seriously as any other part of your marketing plan.