Types of Advertising Photography
With most advertising campaigns, photography is the most important element. The image is what will grab the attention of the consumer whether it is in a magazine, on a billboard, or on a website. Advertising photography works to help a company establish their brand, or to help re-brand a company. The photograph needs to do more than just simply represent a product or brand, it needs to evoke emotion and desire, and because consumers are bombarded with advertising images, only the best will get noticed by the consumer.Advertising photography is used in a multitude of ways to highlight a product or brand, such as:
- In-house marketing materials
- Billboards
- Stills used in TV commercials
- Product shots for websites
- Banners
- And more
When it comes to advertising photography, hiring a professional makes a big difference. Seasoned advertising photographers are well-versed at working with art directors and marketing managers to help bring an ad campaign to life. While exceptional advertising photographs can make a product stand out and drive sales, poor quality advertising photographs will get lost in the crowd. As
advertising photographers, here are some of the industries we specialize in:
- Lifestyle
- Food
- Product
- Corporate portraits
- Architectural
- Resort
- Corporate
Hiring a professional advertising photographer is a valuable investment in your company. Each industry requires a different skill set from the advertising photographer. The intended use of the advertising photograph will also affect how the shoot is planned out. No matter what the type of advertising photography, proper research and planning are vital for success of the ad campaign.
