TDS Photography is the company to call for branded video content production! Branded video is a type of advertising many companies are using to break through the clutter and connect with their customers. Believe it or not, customers actually enjoy watching this type of content – in fact, 85% say they want to see even more of it! That’s a huge improvement over traditional advertising. If you want to improve your relationship with your customers, you need branded content!
What is Branded Video Content?
Branded video content is similar to a traditional ad, except that its aim is to inform or entertain the consumer without using a sales pitch or a call to action. There’s no direct attempt to get the viewer to buy anything. Instead, it tells an entertaining story, creates an emotional experience for the viewer, or tells viewers something they need to know. Because it isn’t trying to sell them anything, viewers trust it much more than traditional advertising – and they trust the brand responsible for the video too. As you can see, this is a great way to connect with your customers on a personal level!
Call TDS Photography at 727-492-3719 or email us at info@tdsphotography.com for branded video content production in Miami, Orlando, Tampa, Atlanta, Cincinnati, Chicago, or elsewhere!
Interesting Facts
Video posts have 135% more reach on Facebook than photos do.
Viewers are 59% more likely to remember the brand after watching branded content than they are after watching a commercial. It may seem like a paradox, but branded content with no call to action helps customers remember you!
92% of people watch videos online with the sound turned off. If you’re creating a video, make sure viewers can still understand it even if they mute the sound!