Types of Commercial Photography
There are many different types of photography that fall under the umbrella of commercial photography. A commercial photographer offers services to in-house marketing and advertising teams, advertising agencies, as well as, design firms. Ideally, you want to select a commercial photographer that offers comprehensive services from talent and location scouting to post-production digital manipulation.
Commercial photography includes the following types:
- Advertising photography
- Product photography
- Food photography
- E-commerce photography
- Lifestyle photography
- Architectural photography
- Corporate photography
- Portrait photography
- Black and white photography
Advertising photography has one main objective, to entice the consumer to make a purchase. Because consumers are inundated with flashy advertisements online and catchy billboard images, your advertising campaign needs to stand out in a very large crowd - that is why it is so important to hire a seasoned commercial photographer with a successful track record in the advertising arena.
Corporate photography and in-house marketing materials help to bolster the brand image and company mission statement. Unifying employees and developing team spirit while also clearly outlining company policies and procedures can be achieved with top-notch corporate photography.
Food photography is a fine art. If you’ve ever tried to take a picture of a fabulous meal that you made at home, you know that it is nearly impossible to capture the quality of the food. A professional food photographer works with food stylists to enhance foods and gourmet dishes for a mouthwatering result. When researching commercial photographers, look for a company that has experience in food photography and has an in-house team of food stylists and post-production editors at the ready for the photo shoot. This will cut down on production costs and the time it takes to complete the project.
A photograph is typically the best chance you have to make a first impression on a consumer when you are selling a product. If you have an e-commerce business, it’s important to capture every angle of your product - in its best light, so the consumer knows exactly what they are getting when they make the purchase. The great thing about choosing a full-service commercial photography company is that they will handle every detail from pre-production to post-production - all you have to bring them is the product. When you first meet with a commercial photographer, make sure you are very clear on the overall message you want to send with the photograph. But also be open to any suggestions they may have; take advantage of their years of experience!
Whichever area of commercial photography you need, make sure you choose a reputable photographer with extensive experience in that type of photography.